The Real Story of Sandeep Maheshwari – A Magazine

The Real Story of Sandeep Maheshwari

The Real Story of Sandeep Maheshwari

Who is Sandeep Maheshwari?

Sandeep Maheshwari?

This story is about one of the college dropouts: Sandeep Maheshwari who is now a youth icon and role model for a number of people.

Sandeep Maheshwari is a name among millions who struggled, failed and surged ahead in search of success, happiness and contentment.


Early Life:


His family was into the Aluminium business, which collapsed and the onus was onto him to fill in this crucial time of need. And as expected by any young guy, he started doing everything he could.

Right from joining a multi-level marketing company to manufacturing & marketing household products. He left no stone unturned.

Instead of being a brilliant student, he opted to drop out of Kirorimal College, Delhi in the third year of B.Com.

Rather, he embarked on the journey of studying yet another interesting subject. A subject called life.


Attracted by the scintillating modelling world, he started his career as a model at the age of 19. Witnessing the harassment and exploitation experienced by models, something in him moved. And it was this turning moment when he decided to help countless struggling models.

Starting Point:

With a mission within, he started small. A 2-week course in photography and there he was, a dime-a-dozen photographer with a camera in his hand. Nothing much changed. Moving ahead with a burning desire to change the modelling world, he set up his own company by the name of Mash Audio Visuals Pvt. Ltd and started making portfolios.

Things to keep in mind if you lose your JOB Suddenly

Next, in the year 2002, he along with his three friends, started a company, which was closed within six months. But Sandeep’s mind was still open. With the concept of ‘Sharing’ in his heart, he summed up his entire experience in a reversed book on marketing. He was just 21.

Journey towards his dream:

It was the year 2003. He created a world record by knocking down a juggernaut task of taking more than 10,000 shots of 122 models in just 10 hours and 45 minutes.


But as expected, he didn’t stop.

At the age of 26, he launched ImagesBazaar. The year was 2006. Not being a massive setup, he took the job of multi-tasking. Being the counsellor, tele-caller and a photographer all by himself, he paved his way forward. And today, ImagesBazaar is the world’s largest collection of Indian images with over a million images and more than 7000 clients across 45 countries.

He has single headedly brought this paradigm shift in the modelling world. Countless models have been successfully launched with words like exploitation and harassment side lined to a large extent.

It was this life-changing endeavour that made him one of the most renowned entrepreneurs of India at a young age of 29. His ethics resonating some of the philosophies like ‘To Never Fear of Failures’ and “Be Truthful to self and others”.

The Person:

Apart from being a disciplined entrepreneur, Sandeep Maheshwari is an extraordinary human being. Today, he is a guide, a mentor, a role model and a youth icon for millions of people all over the world. People love and adore him for his great mission of making everybody believe in them and helping people to make their life ‘Aasaan’ (Easy).

Capable of building an entire new industry or an organization, he is satisfied to adhere to his self-made benchmark that states, “If you have more than you need, simply share it with those who need it the most.”

He rose above the rat race and broke through the age-old myth of ‘Life is tough’ with his simple mantra ‘Aasaan Hai’.


And out of this root solution branched out numerous ground breaking realities such as, ‘Money grows on trees’, ‘Success is not just about working hard’ and the most interesting being “To say is easy, but to do is easier”.


Cherishing all the bad experiences to be the great turning points of his life, his experience comes from bad experiences. Sandeep believes that whether you start from a rupee or a million, the important thing is to start and that too with your own money.


Creative Entrepreneur of the Year 2013 by Entrepreneur India Summit

One of the India’s Most Promising Entrepreneurs by “Business World” magazine

Star Youth Achiever Award instituted by the Global Youth Marketing Forum

Young Creative Entrepreneur Award by the British Council, a division of the British High Commission

Pioneer of Tomorrow Award by the “ET Now” television channel

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